Insurance-logos

Insurance Logos


Bird Insurance Agency, P.C.

“I thought you’d like to see my logo. Just a one man shop these days after 42 years, but in place of the ‘free’ insurance carrier cards, I decided I needed my own several years ago. I bet you get to see some great designs! I took over my dad’s agency when Uncle Sam said I could go home permanently in ‘72, when my father died suddenly with a heart attack at age 50.” Doug Bird CLU, ChFC, Bird Insurance Agency, P.C.

Our take:

What an awesome name, Doug Bird! It’s like the name of a superhero. You could’ve gone a lot of ways with your logo, even including an image of a real bird — which might be cheesy if not executed perfectly — but I think just having the wingspan makes your logo work. The logo is different, serious, and the color scheme works well, too. It is pleasingly traditional (and kudos for excluding the usual “dark insurance blue” from the color scheme).

“I started working here at Connexion a few years ago and really enjoyed the naming process as well as logo development we went through. We used to be Ucentris, but as we became a general agency in 2011, we no longer focused on consumers. We changed the name in 2013 to Connexion Insurance Solutions with the focus on connecting insurance producers with carriers and their products, and adjusted the logo for the new name.

doug birdFrom reading your article, I can tell you appreciate design. Our design standards include an arrow and finding a path forward. Hopefully, you appreciate our diamond in the logo where the two arrows intersect (“x”). We also lightened up our red from what it was before. The blue and red were really conservative before, but we are trying to be friendly, tech-savvy and new (as a general agency in the Washington state market.)” — Steve Locke, marketing director of Connexion Insurance Solutions.

Simple with a modern twist on the tried-and-true insurance blues and reds are what makes the Connexion Insurance Solutions logo work. They also integrated the red arrow element on their website, which gives an energetic, forward-thinking momentum to the whole brand package.

“We're proud of our logo: diservices.com.” — Daniel C. Steenerson, CLU, ChFC, RHU, president, CEO of Disability Insurance Services (DIS)

disOur take:

This non-traditional logo capitalizes on many elements of modern design. It's short, to-the-point and memorable with its vibrant red and orange-yellow. Props to their marketing team: Their website is equally impressive, as is their social media branding. The whole presentation is cohesive and sharp.

Our picks:

Multiline property-casualty insurers with personal accident, supplemental health insurance, reinsurance and life insurance, the ACE Group operates in 54 countries and is based in Zurich, Switzerland. The logo's gray and green colors give it a modern look. In fact, these two colors were selected as part of the color palette of 2015 by Better Homes and Gardens magazine, so you’ll keep seeing these shades of gray popping up everywhere. See what I did there?

Founded in Columbus, Georgia in 1955 by brothers John, Paul and Bill Amos, the American Family Life Insurance Company later changed its name to American Family Life Assurance Company. The marketers at Aflac could be considered masterminds for coming up with a funny character, the Aflac Duck, who, upon his introduction in 2000, catapulted them from a mere 11 percent in brand recognition to over 94 percent international brand recognition. You can watch the first Duck TV ad below.

The Duck finally made it into their logo in 2005. Since then, the logo has remained largely unchanged (and it’s definitely an improvement over their old logo, below).

ace cinicinnati insurance


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